Media Arts Program

Esther is the founder of the Palo Alto High Media Arts Program now the largest scholastic media program in the U.S. Her mission is to inspire and empower students through the production of newspapers, magazines, television, radio, video production, photography, and graphic design. Students learn the 4 C’s which are critical skills in the 21st century: creativity, critical thinking, communication, and collaboration. All employers are looking for people who have these skills. Today in 2020, the program has over 700 students, five journalism teachers and a 25,000 square-foot Media Arts Center devoted to journalism and media arts.


Media Arts Program At Palo Alto High School

Esther Wojcicki started teaching at Palo Alto High School 30+ years ago. Over the next three decades, she built the 6 page, 19 person student newspaper, The Campanile, into a 600 student, 10+ publication, program in a 25,000 sq. ft. center dedicated solely to journalism and the media arts. Today, the program is the largest journalism program in the United States.

Esther Wojcicki, a pioneer in the field of instructional technology and the author of Moonshots in Education, first went 1:1 with Macintosh computers in 1985 through a grant from the State of California. Her journalism program at Palo Alto High School is regarded as the best in the country and has more than 600 students. To learn more about the program, visit the Media Arts Center’s website below.

Tract is a By Kids, For Kids learning-gaming platform. Tract’s course creators are college and high school students who have a passion for learning and sharing their knowledge. They are accomplished club presidents, valedictorians, competitive athletes, youth activists, and award winners.

Our extensive course library enables kids to drive their education by choosing topics of interest delivered in a fun, engaging, and effective way.

Skill Building:
We bridge the skills gap by helping kids practice critical thinking, creativity, communication, and collaboration — the subjects not taught in school, but sought after by employers.

Creative Commons

Esther Wojcicki is Vice-Chair of Creative Commons.

Creative Commons helps you legally share your knowledge and creativity to build a more equitable, accessible, and innovative world — unlocking the full potential of the internet to drive a new era of development, growth, and productivity.